This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. As of december 2007, the social science citation index listed over 1,700 citations. Journal of organizational and end user computing, 161, 5972. The technology acceptance model tam is gaining popularity for understanding the. A theoretical model of augmented reality acceptance. The tam suggests that when users are presented with a new technology, a number of factors determine their decision about how and when they will use it. The next section discusses the technology acceptance model tam. Integrating the moderating impact of users persona into the technology acceptance model. Tam is a simple and robust framework and has been widely adopted to explain user acceptance of information technology. The technology acceptance model tam is gaining popularity for understanding the relationship between humans and technology through perceived usefulness pu and perceived ease of use peu. Journal of the association for information systems, 84, 244 254.
Examining the antecedents of the technology acceptance model. One of the most frequently employed models for research into new information technology acceptance. An analysis of the technology acceptance model in understanding university. As this field is expected to increase in importance rapidly due to technological. International journal of service industry management, 17, 1115. Tam shows how the individuals salient beliefs perceived usefulness and perceived ease of use predict hisher behavioral intention to use a given. Bachelor of science thesis in the programme software engineering and management. This paper proposes an improved technology acceptance model tam that incorporates user innovativeness, government. Exploring students acceptance of elearning using technology.
Application of technology acceptance model tam in mbanking adoption in kenya. Venkatesh and davis reported that perceived usefulness is based on usage intentions in many empirical tams. Technology acceptance model plays a signified issue in the information systems field since this theory. This study integrates technology acceptance model tam with the theory of planned behavior model tpb and incorporates five cultural dimensions and perceived risk to propose a theoretical model. Technology acceptance model tam davis 1986 proposed technology acceptance model tam and used this model to discuss the effect of external variables on personal internal beliefs and attitudes. He stated that tam also considered behavioral intentions were affected by personal attitudes toward using the information system. One hundred and one articles published by leading is journals and. Examining the antecedents of the technology acceptance. The technology acceptance model tam is an important analytical tool in the study of the social mechanisms of technology adoption. Technology acceptance model tam and social media usage.
Pdf the technology acceptance model proposes that perceived ease of. Comparison of contemporary technology acceptance models. Australian journal of business and management research vol. Technology acceptance model tam and dynamics of online. Viability of the technology acceptance model in multimedia. Few scholars have studied the influence mechanism behind the adoption of fintech services. Its originators reasoned that the key to increasing use was to first increase acceptance of it, which could be assessed by asking individuals about their future intentions to use the it. Perceived usefulness of the technology emerges as a positive impact on perceived usefulness, and usefulness, in turn, has a negative relationship with system usage. Technology acceptance model technology acceptance model tam figure 1 is based on ajzen and fishbeins 1980 theory of reasoned action tra. Tam was developed in the 1980s, in light of concern that workers were not using its made available to them 39, 40.
Overview of the technology acceptance model woland. The most commonly used framework is the technology acceptance model tam. The model is presented in depth in a separate section. The foremost rationale for adopting the tam in this study was to present a foundation for ascertaining the impact of external variables on internal beliefs, personal abilities, attitude, mind. External variables of the technology acceptance model. International journal of recent technology and engineering ijrte. As a result, many technology acceptance theories and models have been developed or used to study information technology acceptance.
Taylor and todd, 1995, the technology acceptance model tam davis, bogozzi and warshaw, 1989, technology acceptance model 2 tam2 venkatesh and davis 2000 and technology acceptance model 3 tam3 venkatesh and bala 2008. A questionnaire approach based on the technology acceptance. Journal of information systems and technology management vol. Using technology acceptance model to measure the effects of. Technology acceptance model has been widely used for predicting the acceptance, adoption, and use. One approach to such studies on drivers of social media usage behavior would be to revisit the technology. Increasing interest in end users reactions to health information technology it has elevated the importance of theories that predict and explain health it acceptance and use. Taylor and todd, 1995, the technology acceptance model tam davis, bogozzi and. Technology acceptance model has been applied in various information technology and information system areas.
Pdf while the technology acceptance model tam, introduced in 1986, continues to be. Technology acceptance model is a robust but parsimonious theory and it is useful to explain a particular information system application. Davis 1989 develops the technology acceptance model to find out what factors cause people to. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology the actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology.
It has proven to be a useful theoretical model in helping to understanding and explain. Extended technology acceptance model tam2 personality. Two variables perceived usefulness and perceived ease of use lead to attitude toward use, behavioral intention to use and use of the system. Volume 29, 2020 vol 28, 2019 vol 27, 2018 vol 26, 2017 vol 25, 2016 vol 24, 2015 vol 23, 2014 vol 22, 20 vol 21, 2012 vol 20, 20102011 vol 19, 20092010 vol 18, 2009 vol 17, 2008 vol 16, 2008 vol 15, 20062007 vol 14, 2006 vol, 20052006 vol 12, 2005 vol 11, 2004 vol 10, 2003 vol 9. Testing the technology acceptance model 3 tam 3 with the inclusion of change fatigue and overload, in the context of faculty from seventhday adventist universities.
Comparison of contemporary technology acceptance models and. Exploring user acceptance and intension of taxihailing app in shanghai. The purpose of this paper is to discuss these issues. Technology acceptance model has designed to investigate the user acceptance of mobile technology application within healthcare industry. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model tam. Aug 28, 20 application of technology acceptance model tam in mbanking adoption in kenya.
Examining the technology acceptance model using physician acceptance of telemedicine technology. Along with the development of fintech, many scholars have studied how information technology is applied to financial services with a focus on extended methods for application. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology. Durodolu, oluwole olumide phd, technology acceptance model as a predictor of using information system to acquire information literacy skills 2016. The nature of the research is exploratory method, and the sample size is 554employees of micro small and medium enterprises msme in tamilnadu and data collection. These include the theory of reasoned action tra, theory of planned behavior tpb, technology acceptance model tam. Technology acceptance model international journal of business.
Jan 02, 2018 the purpose of this paper is to examine the key antecedents of the technology acceptance model tam for employees expected to use eprocurement systems in their daytoday activities. The purpose of this paper is to examine the key antecedents of the technology acceptance model tam for employees expected to use eprocurement systems in their daytoday activities. The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. The technology acceptance model tam has been applied to a number of research disciplines, lately also ar however, studies focusing on the tourism context are still scarce. Jistem journal of information systems and technology management. In the field of information systems, many researchers have found that information. A courseware management tool is used to test the various findings of tam.
The legacy of the technology acceptance model and a proposal for a paradigm shift. Using the technology acceptance model in understanding. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. Information technology it acceptance research has yielded many competing models, each with different sets of acceptance determinants. From those theories and models, the most widely employed model of information technologies adoption and use is the technology. Ramayah, school of management, universiti sains malaysia, penang, malaysia muhamad jantan, centre for policy research, universiti sains malaysia, penang, malaysia technology and technological systems are integral to everything we do and can do. Davis proposed the technology acceptance model tam in his doctoral thesis at the. To address this gap in the literature, we draw from the vast body of research on the technology acceptance model tam, particularly the work on the determinants of perceived usefulness and perceived ease of use, and. Warshaw, 1989, technology acceptance model 2 tam2 venkatesh.
Journal of information technology case and application research, volume 18, issue 4, p. Origins, developments and future directions mohammad chuttur indiana university, usa abstract user acceptance of technology has been an important field of study for over two decades now. Originally proposed fred davis in 1985 as a doctoral thesis at the massachusetts institute of technology, current literature indicates that tam is a highly cited model. Technology acceptance model 3 and a research agenda on. Moon and kin 2001 extended the technology acceptance model to explain the users acceptance of worldwideweb context. The primary data were collected from 387 valid questionnaires. An analysis of the technology acceptance model in understanding. The technology acceptance model and other user acceptance theories. Further reproduction prohibited without permission. Examining the technology acceptance model using physician.
Extending the technology acceptance model to account for social influence. What is technology acceptance model tam igi global. Although many models have been proposed to explain and predict the use of a system. According to tra, an individuals intention to perform a behavior is a function of hisher attitude toward the act or behavior and social norms. Technology acceptance model tam of statistical package. The technology acceptance model tam suggests that the perceived usefulness pu and the perceived ease of use peou of an information system is are major determinants of its use.
Using the utaut model to analyze students ict adoption. Testing the technology acceptance model 3 tam 3 with the. International journal of computing and ict research, 6 1, pp. Ijacsa international journal of advanced computer science and applications, 143155. Therefore, this study applied theory of reasoned action and technology acceptance model to investigate the behavioral intention of smartphone users. The purpose of this study is to design a quantitative approach based on the technology acceptance model questionnaire as its primary research methodology. This paper adopted an extended technology acceptance model tam to predict and explain road users intention to use variable message sign vms information. Unified theory of acceptance of technology utaut model venkatesh et al. Another contemporary technology acceptance model is the utaut venkatesh et al. Symmetry free fulltext adoption intention of fintech. Geographical information system, information systems. Technology acceptance model tam the technology acceptance model tam, developed by davis 1989, was adapted from the theory of reasoned action tra by ajzen and fishbein 1980 and theory of planned behaviour tpb, developed.
Technology acceptance model as a predictor of using. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology. The turkish online journal of educational technology. Pdf technology acceptance model tam and dynamics of. Evaluating is usage in malaysian small and mediumsized firms using the technology acceptance model. The technology acceptance model tam, developed by davis 1989, was adapted from the theory of reasoned action tra by ajzen and fishbein 1980 and theory of planned behaviour tpb, developed by ajzen 1985 and tailored to the context of technology acceptance and usage. Technology acceptance model tam of statistical package for the social sciences spss applications department of management, faculty of economics, university of bangka belitung has been using spss application in the implementation of teaching management subjects, to improve productivity of lecturers work by automating work in the form of spss. Tam is a model of user acceptance of information systems technology based on the theory of reasoned action. Journal of global information technology management, 81, 2747.
Second, we argue that technology acceptance model tam and job characteristics model jcm may theoretically predict the effectiveness of cognitive wearable assistants in enhancing the person. Application of technology acceptance model tam in m. This study investigates the applicability of davis technology acceptance model tam in the user acceptance of electronic collaboration technology. This study is based on the technology acceptance model tam proposed by davis 1989 and which has been extended and applied to different information technologies, work environments, and endusers. Technology acceptance model davis, 1989 tam model which deals with perceptions as opposed to real usage, suggests that when users are presented with. The technology acceptance model tam is gaining popularity for understanding. An extension of the technology acceptance model for. An extension to the technology acceptance model tam was developed by venkatesh and davis that outlined perceived usefulness and usage intentions as it related to the processes of social influence and cognitive instrumental 1. Pdf a technology acceptance model from fred davis kusuma. Understanding travelers acceptance of advanced traveler information systems atis is crucial to the implementation of intelligent transportation systems its capable of mitigating traffic congestion and improving network performance. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage.
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